So, after another session with my mentor, I formulated a flexible business plan.

The outcome I am after here is to create a radio show that gives relevant internet marketing information, that has plenty of listeners, and that relates to folks around the world. Solves problems. Helps people launch their businesses. Gives people a place or platform to market themselves from. Have fun. And market relevant products. Caters to peoples needs given the medium it is.

And teach people how to do the same as well. Using radio as a fun medium.

Nicola Cairncross is my mentor, and we recorded a cracking show last week, which is all about local business marketing, either creating a lucrative business model helping others,  or doing it yourself.

(I have posted it below)

I am testing a search engine protocol as well, where when this post is published, it will go to 10 social networks, twitter and facebook. Now, in my inexperience, I thought if I used as many keywords as possible, then that would lead to more search engine love. But… King Google has rumbled that game and it is called “stuffing”. Google, being in the trust business (if you like), are seeking relevance, so will reward a more relevant page with less leywords, than loads of keywords that are not that relevant. It is important to have the keyword in the title as well.

Yes, I researched the keywords, hi demand, low competition, but even if they are good keywords, they need to be relevant.

When it comes to tagging, google do not read tags anymore, but Yahoo and Bing do, so that’s worth knowing.

 

Knowing how to create your own podcast is a valuable marketing skill, and you can have yours online in 4 short sessions, if you CLICK HERE

 

 

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